Web Design with WebOracle

Session 2
Understanding Web Development & How It Can Convert Visitors to Buyers…Quickly!

Michael Trkolta

Founder & Managing Director, WebOracle

The direct relationship good Web Development has on improving your business performance is often misunderstood and underestimated!

Ensuring that Web Development is just as important as Web Design is a key understanding for any Business. Web Design and Web Development go hand-in-hand, with only two elements that separate them; Functionality, and Search Engine Optimisation (SEO).

These two elements, or functionalities, are equally as important as each other to the success of any Website. Every Web Development project should begin with a strong understanding of what you are trying to communicate to your audience, how you will do this, and what functionality will be needed to deliver an on-point User Experience to your Visitor.

The growth of online activity, has turbocharged with the response to the COVID-19 pandemic, and Australia’s transition to online, which had been advancing slowly, has now been catapulted forward with predictions of online spending in retail alone to reach 15% by the end of 2020.

This Webinar will outline Web Development Trends & Solutions for 2020 and beyond, including the key Web Development process structure that will help you identify exactly how this process should be conducted.

Michael Trkolta is an Online Software and Digital specialist, with a wealth of experience in Business Operations, Below and Above the Line Marketing, Strategic Planning and Product Development.  A creative thinker with an acute attention to detail, Michael is and a team player with a passion for pushing the dial on projects to help lock-down game-changing deliveries for clients who are looking for more than just a solution.

Having built a substantial reputation as leader in the digital marketing field, Michael has a unique distinguishable approach towards his clients, and has an ambition is to educate and help businesses learn and understand the digital world. His solid hands-on business experience, has generated great success over 18 years. A career that kicked off in print, with MYD Publishing, where Michael was instrumental in successfully securing a readership base of over 1,500,000 readers across Australia.

A balance of high ambitions and a down to earth nature, has enabled Michael to help develop a variety of well-established and recognisable Australian and International brands, while creating unique bonds with clients and leading experts in the digital and entrepreneurial industry.



Time: 11:00am – 12:00pm
Date: Tuesday 10 November 2020
Member Booking: Complimentary (booking link in your member email)
General Tickets:   Non-Members: $16.50 (includes GST)
Venue: Zoom details received on booking

Webinar Facilitator: Anita Bowtell